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About
We wanted to appeal to the Gentleman Archetype of every man. Whether it's Kobus who's in a boardroom, Kabelo who is getting married or Ahmed who's excited about his matric farewell. What do these events have in common? They're all formal. That's the Corporate aspect of our brand. However, my team and I found ourselves asking what do these events not have in common? It's the man behind the suit. That's the Pantsula aspect of our brand. Pantsula is a dance that looks different for everyone because it's performed by different people. Which's why you should ask yourself why be a corporate nobody when you can be a Corporate Pantsula?
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